Brand protection solutions
for the cosmetics industry
From serialization to integrated solutions against counterfeiting and parallel trade,
find out how Arjo Solutions can protect your brand and your products.
Brand protection solutions
A sector in which illicit trade is rife
Perfume & Cosmetics is one of the sectors most at risk of counterfeiting and parallel markets:
10 %
10% of counterfeit products seized
worldwide are cosmetics.
8 to 15 %
8 to 15% of some of the largest brands’
products are sold on parallel markets.
Loss of revenue for the brand,
damage for their image and risk to the consumer
Counterfeiting and diverted products implies direct losses for the brand.
The sale of bad quality counterfeit products can also have a negative impact on a key asset for Perfume & Cosmetics companies: brand image and customer loyalty.
In addition, the use of a counterfeit product may cause health risks for the consumer.
What can brands do to protect themselves?
Diversion
Two solutions that brands can deploy in conjunction to fight against illicit trade ›
1. Track products
By unitary tracking of products throughout the supply chain, traceability allows to identify a product sold outside its destination market and identify the point of diversion in the supply chain.
In addition to making the supply chain more secure, traceability offers many other advantages:
- Monitor and optimize inventories
- Optimize product recalls
By giving a unique ID to each product, traceability also enables personalized direct interaction with final customers
- Communication of specific product information: origin, ingredients
- Loyalty programme
- Personalized and geolocalized promotional and communication campaigns
- Direct customer insight provided to the brand
2. Securing traceability
Simply setting up a traceability system is not always enough. Product diversion may entail the removal of any visible identifier (barcode, microchip, etc.) on the diverted product or the copy of the visible code.
Arjo Solutions has developed with Signoptic© a unique and extremely secure solution using material biometrics technology to generate a unitary digital signature, providing invisible traceability code redundancy.
Anti-counterfeiting:
detect counterfeit products using your smartphone
All three have something in common:
- The brand itself
- The law enforcement authorities
- The consumer
All three share something in common: they use smartphones.
Taking this on board, Arjo Solutions has developed a mobile solution for detecting counterfeit products, AdfirmiaTM based on its material biometrics technology, which is as simple to use as a barcode scan, as secure as a molecular taggant, and does not require anything to be added to the product.
WHAT IF I WANT TO TRACK, IDENTIFY AND AUTHENTICATE MY PRODUCTS?
Why use a load of different devices when you can use one? Arjo Solutions has developed a single web and mobile platform for grouping together traceability, authentication and identification data, which is compatible with your own traceability system or can be used with ours. This fully-modular solution enables you to centralize all your brand protection solutions and data via a single interface.
