Serialization
Cloud solution for unit identification of labels and products
X’TRACK IS A SOFTWARE-AS-A-SERVICE (SAAS) SERIALIZATION SOLUTION, AND IS THE FIRST STEP IN ENSURING PRODUCT UNITARY TRACEABILITY AND CUSTOMER ENGAGEMENT
Obtain serialization codes, in a secure way, at any time and anywhere in the world
Identify your products using a unique identifier
Engage the customer
A Cloud-hosted
SaaS solution
- No need to worry about deployment, hosting and maintenance, we’ve got it covered!
- The service is available 24/7, anywhere in the world
- There’s no need to install any new equipment on your production lines either,
X’track can be easily integrated into existing printer equipment
Unitary
codes
- Using an individual code for product identification, unitary traceability and customer engagement
- Codes that comply with industry standards
- Chose the symbology best suited to your requirements: QR code, DataMatrix, 1D barcode, Dot Code, etc.
- Associate your metadata to the codes
- Secure alphanumerical codes that look random, but in fact contain precious encrypted data
Web platform
for ordering codes
- Clear and intuitive interface
- Secure access for the brand owner and its partners (printers / manufacturers / licence holders / subcontractors)
- Codes generated on demand and that can be downloaded in a matter of seconds
- Optimize management of your orders, product references and partners
- Retain precise control over volumes
Engagement with the consumer
Serializing your products using unique codes also provides an extraordinary means of communicating with your customers.
The possibilities are endless:
- Provide product description, instructions for use, any precautions, ingredients, ways to check authenticity, traceability information, retailers, etc.
- You can also gather useful information about your customers, such as their favourite products, favourite stores, geolocation, and any comments they may have, etc.
- Adapt how you communicate with your customers: loyalty schemes, targeted promotions
- Enhance user experience with exciting multimedia content, social networks and even augmented reality
- … and so much more…
Do you already have a website, a product page
or a mobile app?
YES
Then you can simply use our web service to obtain information on code validity, on the product and traceability, etc.
NO
Then let us design your website for your customers
or for your mobile app
Monitor your market
Collect market data in one place:
- Visualize all the places where consumers scan your products thanks to geolocation
- Detect fraud thanks to alerts generated when an invalid code is scanned, as well as when too many checks have been made
- Detect parallel markets thanks to alerts generated when codes are scanned outside their intended destination market
- Find out which products are scanned most frequently in a given period
For a growing number of sectors, identifying products by batch no longer affords adequate security.
In some cases, it is simply not possible to add new code on a product or its packaging.
Many companies do not wish to invest in new printing equipment or in installing and upgrading complex software to serialize their products.
Brands are also seeking new ways to engage their customers and gather market information.
X’track is the solution!
Take it to the next level with X’track unitary traceability
